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Showing posts from November, 2022

How Much Do Google Ads Cost in 2023?

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  Today, you need to stand out from the crowd if you want to attract attention online. In 2021, the "pay to play" strategy has taken over if you want to garner the greatest attention for your goods and services. Today, the percentage of organic posts on platforms like Facebook and Instagram is as low as 5.2%. Your company will blatantly be neglected in online searches if you don't have a strong marketing strategy in place, such as pay per click advertising using Google Ads. You've probably noticed Google Ads (formerly known as Google AdWords) appear at the top of search engine result pages unless you've been living under a rock for the past ten years (SERPs). A lot of the clients we work with are curious about Google Ads and how much it costs to run efficient PPC advertising.   Some of the most common questions we get are: “How much do Google Ads cost?” “How much does Google AdWords cost per click cost?” “Are Google ads expensive?” Understandi...

How to Create the Ultimate Digital Marketing Plan

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  Organizational marketing departments now revolve around digital marketing. Simple: greater reach, better conversion rates, and higher revenues. This demonstrates why digital marketing has grown to be so important in today's marketing environment. This power, though, is useless if it is not properly optimised or strategically planned. You need a digital marketing strategy to increase your revenue, whether you run a small business or a large corporation. Let's first define digital marketing strategy before talking about how to create a plan for it in a business.   A strategy for digital marketing can be thought of as a way to carry out those goals. It is a course of action designed to accomplish the predetermined goals. When digital marketing strategies are executed properly, they aid in increasing traffic, generating leads, and business growth.   Why are Digital Marketing Strategies Important? Having a strategy to achieve a goal is very crucial. It helps optim...