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Showing posts from April, 2023

The Web Security Guide Every SEO Must Read

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  Web security is a major headache keeping businessmen awake at nights. Imagine waking up to the reality of having your client’s website hacked. Not only does that mean your business as an SEO expert goes away, but also that getting the website back on track will be an onerous task.   Traditionally, website security has been kept separate from SEO, apart from a few basic responsibilities on the part of SEO service experts (such as not establishing links to and from malicious websites). Because the lines separating different aspects of World Wide Web and business are diminishing, no SEO expert can ignore website security anymore. This guide is an attempt to scrape past the surface of this discussion and bring out some valuable insights in the process.   Why Bother?   Well, imagine having your or your client’s website accompanied by an unsavoury warning from Google, alongside the search result.   This generally happens when Google’s bots believe t...

Top 5 Challenges In Web Application Development

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  The pace of web development is accelerating quickly. Interfaces that are better and easier to use are needed. There are many elements that define a web application's success when it comes to development. Customers are interested in learning about the price, feel, and value of your product, among other things. Customers can visit the company's website, mobile applications, and social media platforms to learn more about the details of the business. As a result, how you communicate with and handle customers is crucial.   We have been listening to our clients and have understood some of the problems being faced in developing Web Applications-   1. User Interface and User Experience   Consider the web ten years ago; it was a very different place. Smartphones are not a thing. Simpler and more customer-focused web applications are now highly anticipated. Sometimes the smallest UI components have the biggest effects. Websites in the Smartphone era ought to be ...

PPC Search Ads or Social Media Ads – Which is Better?

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  PPC search ads can favor your business goals just as much as social media ads, as long as you’re clear about your goals and audience behavior. How are your social media ads and PPC campaigns performing these days? Are they performing better than before, or you don’t see any results at all?   We know you put in all the time, money, and effort to ensure that your campaigns deliver the results you want. And if it doesn’t work, maybe it is time to reconsider your PPC management strategy and try a different approach.   Aside from social media ads, there are other multiple digital advertising channels to try out there. PPC search ads are one of them. And, arguably, are worth exploring as an effective alternative or additional channel to your already existing social media ad campaigns.   Not sure if you should try out search ads? Or are you planning to incorporate both in your ad efforts? Let this article help you make the best decision for your future PPC ...