Why Have My Website Rankings Dropped Since Google’s Helpful Content Update?
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To comprehensively address this question, we first need to understand what kind of content Google considers "Helpful." Our Take: For many years, Google has prioritised websites and webpages that offer uniquely written, original, and insightful information. Such content should guide users through their website, answering the types of questions users ask every day. This emphasis on high-quality, informative content is particularly crucial for SEO agency London , ensuring their websites rank well in search engine results pages and attract relevant traffic effectively. Given that different types of content serve various purposes, it can be challenging to determine whether your marketing team or agency is creating the best possible content that Google will: a) Crawl, b) Index, and c) Rank. What Defines "Helpful" Content? Uniqueness and Originality Content should be uniquely crafted for a specific audience, addressing the needs identified in keyword searches. Original c...